Apollo Tyres reaffirmed its commitment to rugged, high-performance tyres with the EnduTrax Experiential Drive, held at Teela, The Glamping Resort in Jaipur, following the success of its NATRAX Indore event. This exclusive gathering welcomed over 50 top fleet customers from diverse sectors, offering firsthand experience with the Apollo EnduTrax MA, MD, and MD+ tyres, specifically crafted for tipper trucks in the construction and infrastructure industries.
Simulating Real-World Challenges on a Custom-Built Track
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To emphasize the endurance, uptime, and grip of EnduTrax tyres, Apollo Tyres developed a custom track mimicking the tough conditions encountered in real-world scenarios. Designed with mud, gravel, slush, and rocky terrain, the track was engineered to test the tyres’ resilience in demanding conditions. Participants could witness the EnduTrax range’s wide tread, chip-resistant MMT technology, reinforced shoulder blocks & strong bead area, underscoring their durability and reliability on all types of rugged terrains.
Extending Reach Through Engaging Content
To further amplify the event’s impact, Apollo Tyres created engaging video content highlighting the remarkable durability and performance of the EnduTrax line, broadening the brand’s visibility and underscoring Apollo Tyres’ commitment to top-tier performance.
Rajesh Dahiya, Vice President, Commercial, India and SAARC, commented on the event, “EnduTrax represents Apollo’s commitment to innovation in tyre durability and performance. The positive feedback from our top fleet customers reinforces our focus on delivering robust, reliable tyres that excel under challenging conditions."
Events like the EnduTrax Experiential Drive enable Apollo Tyres to build enduring trust with customers by allowing them to experience the strength, resilience, and advanced engineering that distinguish the Apollo EnduTrax range. As Apollo Tyres continues to lead in the commercial vehicle tyre market, initiatives like these enhance the brand’s reputation for toughness and reliability in the industry's most challenging environments.
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